Why We Started A Lingerie Company

Why We Started A Lingerie Company

Issue 15. TITS OFF

Masha here, founder and creative director of this quirky little lingerie brand. I used to work long hours for high end brands, running around factories, traveling, and just always on the go. I was always miserable in my bra, and sorry for the intimate details, but would end up taking the annoying contraption off in the middle of a work day. It evolved into wearing sports bras every day, and we all know how confident & sexy we feel wearing a full coverage cotton bra (hint: not at all). 


Since I was overlooking apparel production for other brands during my work day, I thought, “how hard could it be to make a perfect bra?”. It’s hard. Really hard. I decided to quit my job and move from LA back home to Boston, to develop the ultimate bra. It took long days, sacrifices, and moving back in with my parents to make our first ever bra- The Veda. And boy does she rock. 


We launched our first bralette in the summer of 2019, and since then have moved into wired bras, loungewear, accessories, and home goods. We even started to make custom bras, so that anyone could have a unique one of a kind piece in their closet. So many of you have met us during pop ups in NYC, Milan, and Boston, and we can’t wait to see you all again soon. 


For now stay safe, wear a mask, and drink glass of bubbly, 



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