Our Story


We set out to make modern lingerie that supports your precious goods while still looking good. Underwear should help you get through your day, not annoy you when you already have a lot going on in your life


We spend months looking for the best materials around the world, because your delicate areas only deserve the best. Your investment includes us testing every component and focusing on using sustainable materials.


It’s impossible for everyone to fit into 5 sizes, which is why we make our bralettes in real bra sizes. If you’re more of an underwire person, we have 33 sizes in our underwire bras.

The best part is if you still don’t see your size, we can make it to order.


Just because we make “everyday lingerie” does not mean it needs to be boring. We have a vibrant and quirky collection to bring a smile to your face when you put on your first layer every morning.


EST. 2019

As a production manager at Yeezy, I was working long hours traveling to manufacturing facilities. In the middle of a 109° day, wires digging in and boob sweat in all, I took off my bra at work. Embarrassed and annoyed I made it my mission to create lingerie that doesn’t distract me from my busy life.

When lingerie is the first thing we put on in the morning it should also be the thing that brings the most joy. I’m inspired to bring women lingerie that feels special and like it was made for them. 

Masha Titova, Founder & Creative Director


TITOV has been featured by Boston Globe, NBC, ELLE, Boston Magazine, Boston.com. Hosted pop ups in collaboration with Rebecca Minkoff, private pop ups in Milan, Italy during fashion week, and virtual events supporting great causes like I Support The Girls. 

Want to feature or collaborate with us? Please email hello@titovlabel.com with attn: Masha T.

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Shop with confidence, we know sometimes  things don't work out.

Designed In Boston, MA

Find something unique for you!

42 Sizes

We specialize in small rib cage- large cup sizes!


20 Alive Agnew Dr.
North Attleboro, Ma 02763