Hey! This is TITOV.

Limited Drops.
Made To Order. 
Extended Sizes.
Personal Concierge.

For those looking for something different.

Pop a bottle. Strip. Stay out late. Enjoy.

fashion designer masha titova in her studio


"As a production manager at Yeezy, I was working long hours traveling to manufacturing facilities. In the middle of a 109° day, wires digging in and boob sweat in all, I took off my bra at work. Embarrassed and annoyed I made it my mission to create lingerie that doesn’t distract me from my busy life.

When lingerie is the first thing we put on in the morning it should also be the thing that brings the most joy. I’m inspired to bring women lingerie that feels special and like it was made for them."

Masha Titova, Founder & Creative Director

TITOV has been featured by Boston Globe, NBC, ELLE, Boston Magazine, Boston.com. TITOV consistently shows on the official NYFW calendar. Hosted pop ups in collaboration with Rebecca Minkoff, private pop ups in Milan, Italy during fashion week, and virtual events supporting great causes like I Support The Girls.


Want to feature or collaborate with us? Please email hello@titovlabel.com with attn: Masha T.

All deliveries are carbon neutral
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